Blog
Our tips and insight on how to amplify your voice and message in Japan
Successful PR / Social Media Campaigns in 2020
2020 probably will arguably be one of the most memorable years in our lifetime. Sure, there have been some important moments in recent years like […]
How SDGs are Affecting the PR Landscape in Japan
In the last few years, SDGs have stolen the spotlight, not only in global society, but also in PR industries around the world. According to a report from […]
Is Advertising Value Equivalency Still a Relevant PR metric in Japan?
It’s hard to believe how much our standards have changed over time. If you’ve watched the Brad Pitt […]
History of PR in Japan
Public relations as a profession had not been established until the 20th century. Sure, building a mutual communication stream with the […]
Low Tech Japan: Fax Machine in PR Usage
Many of those who travel to Japan expect the archipelago to be full of the latest electronics and crazy technology — Well… that and maybe some […]
How to make PR materials from your country usable/relevant in Japan?
In the motherland of the Otaku, Kawaii, and a whole lot more of eccentricity, trying to get your message past takes […]