The Japanese media differ from their overseas counterparts. They reflect the unique Japanese history and personality and therefore it can be difficult for a foreigner to navigate through the Japanese media market.
To help you better understand your target Japanese audience and the current state of the mass media in Japan, we bring you this comprehensive guide:
The guide covers:
- Introduction to the Japanese media structure
- Media interaction time by gender
- Characteristics of the Japanese media: TV, print and web
And if you need a consultation about the Japanese media or your media presence in Japan, we at Kartz Media Works are here to help. Feel free to contact us!